Hot internet buzz words today are Twiiter,facebook, social media, Google and branding. Now businesses and celebrities alike are using this powerful communication and marketing tools in greater frequency. Actress and holistic author Mariel Hemingway is at the forefront of internet marking boom. She also happens to be the maternal granddaughter o author Ernest Hemingway. Using facebook, Google and Twitter Mariel is building her brand using these powerful indexing tools. Mariels savvy use of the net saturation of SEO (Search Engine Optimization) she has launched her brand into the minds of web surfers worldwide using a first-ever-branding-twist. Authors Granddaughter (Mariel Hemingway) and Grandfather (Ernest Hemingway) are co-branding each other.
After the release of Mariel’s latest holistic cookbook, Mariel’s Kitchen: Simple Ingredients for a Delicious and Satisfying Life (in May 2009 HarperONE), she also launched a specialty store Mariel Hemingway’s Healthy Gifts & Collectibles to compliment her books. Her stores product range includes shopper favorites with photographs (and many with her now-famous cartoon imagery).
Her beautiful specialty items include 100% organic cotton tees, grocery bags, fridge magnets, aprons, kitchen and travel mugs. Her items also feature a famous quote regarding health, animals, love, life, nature, and similar topics by JFK, Plato, Emerson, Voltaire, Einstein, Jefferson, Buddha, Socrates and other famous authors, philosophers, politicians etc.
Using a clever marketing strategy Mariel has broken new ground by including famous quotes on health, life etc. by her own grandfather Ernest Hemingway. She was hesitant in the beginning to pair her grandfather’s often-humorous-literary quotes with her merchandise this soon changed. She soon discovered that a number of his quotes regarding life, compassion, health, and similar subjects were a perfect for her brand mix and have been added to many of the store products with plans of creating additional items.
Branding opportunities on the Internet for savvy entrepreneurs have opened up and they are taking advantage of this trending opportunity. This created a first time in history co-branding of the descendant of a famous author and his also famous author granddaughter Mariel Hemingway fans but also collectors of Ernest Hemingway memorabilia now have a rare opportunity to purchase these unique co- branded collectibles.
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